Optimalisasi Digital Marketing dan Meminimalisir Ketimpangan Pada Peternak di Desa Sumberdem
DOI:
https://doi.org/10.55606/jpkm.v3i4.430Keywords:
Digital Marketing, Ketimpangan, digitalisasi, Peternak, SosialisasiAbstract
Digitalization has become a crucial element in various sectors, including livestock farming. This article explores the optimization of digital marketing to enhance economic potential and minimize social disparities among farmers in Sumberdem Village, Wonosari District, Malang Regency. The majority of the village's residents work as livestock farmers, particularly goat farmers. However, there is a gap between younger farmers who have adopted modern technologies and others who have not. Through outreach programs and videography competitions, farmers were educated on business management, animal health, and digital marketing strategies. This approach aims to empower farmers to utilize technology for expanding market networks, improving productivity, and reducing economic disparities. The results of this program indicate increased digital skills among the community, the creation of more attractive livestock business branding, and more inclusive economic opportunities. By optimizing sustainable natural resources, this program is expected to comprehensively support the welfare of the Sumberdem Village community.
References
Aisyah, S., & Rachmadi, K. R. (2022). Digitalisasi pemasaran melalui sosial media marketing pada pelaku UMKM guna peningkatan pendapatan. RESWARA: Jurnal Pengabdian Kepada Masyarakat, 3(2), 442-448.
Ayesha, I., Pratama, I. W. A., Hasan, S., Effendi, N. I., Yusnanto, T., Diwyarthi, N. D. M. S., ... & Egim, A. S. (2022). Digital marketing.
Hidayah, N. A., Artdita, C. A., & Lestari, F. B. U. (2019). Pengaruh karakteristik peternak terhadap adopsi teknologi pemeliharaan pada peternak kambing peranakan Ettawa di Desa Hargotirto Kabupaten Kulon Progo. Jurnal Bisnis & Manajemen, 19(1), 1–10.
Indonesia, P. R., & Nusantara, W. (1997). Undang Undang No. 23 Tahun 1997 tentang: Pengelolaan lingkungan hidup. Lembar Negara RI Tahun, (3699).
Laurianto, E., Gracia, E., Felic, C., Wijaya, E., & Barus, O. (2022). Transformasi peternakan digital dengan mengimplementasikan teknologi Internet of Things (IoT) pada Arjuna Farm. Jurnal Pengabdian Kepada Masyarakat Nusantara, 3(1), 300-308. https://doi.org/10.55338/jpkmn.v3i1.329
Lestari, P., & Saifuddin, M. (2020). Implementasi strategi promosi produk dalam proses keputusan pembelian melalui digital marketing saat pandemi Covid-19. Jurnal MANOVA, 2(2), 23-31.
Nicholls, A. (Ed.). (2008). Social entrepreneurship: New models of sustainable social change. OUP Oxford.
Saudah, S., & Adi, D. S. (2018). Keseimbangan komunikasi dalam penguatan identitas komunitas kreatif telematika Kota Malang. Mediakom: Jurnal Ilmu Komunikasi, 1(2), 143-154. https://doi.org/10.32528/mdk.v1i2.1574
Wibowo, T. (2016). Ketimpangan pendapatan dan middle income trap. Kajian Ekonomi dan Keuangan, 20(2), 111-132.
Zein, H. H. M., & Septiani, S. (2024). Digitalisasi pemerintahan daerah: Katalis untuk integrasi dan optimasi good governance. Sada Kurnia Pustaka.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Rivo Abramovich Manurung Rivo, Josephine Chevania Daeli, Nadhifa Azka, Jihan Maharani Dewi, Naufal Syafiq Aqil, Astrida Fitri Nuryani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.