Pengaruh Diskon Terhadap Kepuasan Konsumen UMKM Abyan Kosmetik Dan Aksesoris Di Kota Padang

Authors

  • Vivi Nila Sari UPI YPTK Padang
  • Shelbila Adita UPI YPTK Padang
  • Nila Sovianti UPI YPTK Padang
  • Sirotil Hasanah UPI YPTK Padang
  • Muhammad Ridho Alifa UPI YPTK Padang

DOI:

https://doi.org/10.55606/jpkm.v2i3.172

Keywords:

MSMEs, Discount, Satisfaction

Abstract

This community service aims to determine the effect of discounts on consumer satisfaction in MSMEs abyan cosmetics and accessories. Micro, Small and Medium Enterprises (MSMEs) are business activities that can expand employment, provide broad economic services to the community, play a role in the process of equitable distribution and increase community income, and increase economic growth, This important role has encouraged Padang City to continue to strive to improve the competitiveness of MSMEs in facing the community. The purpose of this study was to determine discount education on consumer satisfaction at MSMEs Abyan Cosmetics and Accessories. The compilation of this article was carried out by observation and interviews to collect data. The results of this study show that Abyan MSMEs can increase competitiveness.

References

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Cucu Sumartini, L., & Fajriany Ardining Tias, D. (2019). Analisis Kepuasan Konsumen Untuk Meningkatkan Volume Penjualan Kedai Kopi Kala Senja. Jurnal E-Bis (Ekonomi-Bisnis), 3(2), 111–118. https://doi.org/10.37339/e-bis.v3i2.124

Putra, E. W., Kumadji, S., & Yulianto, E. (2016). KEPUTUSAN PEMBELIAN ( Study pada konsumen yang membeli produk diskon di Matahari Department Store Pasar Besar Malang ). Jurnal Ilmu Administrasi, 38(2), 184–193.

Sari, A., & Ramayanti, R. (2021). Analisis Biaya Produksi Pada Umkm Rini Catering Kebon Baru Di Masa Pandemi Covid-19 Dalam Pemberian Diskon. Ikraith-Ekonomika, 5(1), 248–261.

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Published

2023-07-18

How to Cite

Vivi Nila Sari, Shelbila Adita, Nila Sovianti, Sirotil Hasanah, & Muhammad Ridho Alifa. (2023). Pengaruh Diskon Terhadap Kepuasan Konsumen UMKM Abyan Kosmetik Dan Aksesoris Di Kota Padang. Jurnal Pengabdian Kepada Masyarakat, 2(3), 42–49. https://doi.org/10.55606/jpkm.v2i3.172

Issue

Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Kepada Masyarakat

Section

Articles

License

Copyright (c) 2023 Vivi Nila Sari, Shelbila Adita, Nila Sovianti, Sirotil Hasanah, Muhammad Ridho Alifa

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.